1. Hi Elise, thanks so much for agreeing to talk to me! I’m so excited to learn more about House of Brazen. Let’s talk first about how you got started.
House of Brazen came about when I was hitting the peak of frustration in my work life. I was DONE pouring all of my blood, sweat, and tears into my work and watching all of that effort make someone else wealthier.
This way of life just didn’t make sense to me anymore and that’s when I realized that this is how it is and how it will always be if I wanted to stay in this shit show of a thing called ’employment.’
And so that’s what I do here at House of Brazen, I teach other entrepreneurial women the skills they need to earn more and work less so they can have the freedom they desire.
2. How has HOB changed your life?
Words can’t even describe the ways in which my life has changed because of my business!
I honestly lived such a small life before I started House of Brazen. It’s a little sad to think about it because at the time I was totally oblivious to the fact that I was. I thought my petty work problems were life or death! So I guess you could say my business brought me back life!
And now? I don’t stress out over the smallest insignificant things anymore, I don’t wake up to an alarm, I don’t sit in rush hour traffic, I don’t have to do mind-numbing work, I don’t have anyone telling me what to do, the money I make goes into MY pocket and I work whenever and where ever I want.
The most important thing for me was achieving freedom and I can truly say I finally have it!
3. I know from your Facebook group, Brazen Business Owners, that the last 6 months have been a whirlwind for you. What does a typical day look like now?
I recently left my homeland of New Zealand to travel the world and live the “digital nomad” life.
Currently, I’m in Bali and having the time of my life! I’ve met so many AMAZING entrepreneurs who came here to do exactly the same thing as I did. I didn’t realize how deprived I was of other like-minded people who understood this way of life.
Being around that kind of energy has a real and profound effect on you and I would recommend any entrepreneur wanting to accelerate their growth to come out here.
No day is the same here in Bali!
I do try to keep somewhat of a routine when it comes to my work though. Some days I’ll head out early to one of my favorite cafes for breakfast and depending on my mood, I’ll either stay and work at the cafe or I’ll head to Dojo (an awesome co-working space) and spend the day there. Other days I’ll take off to the beach, zip to Ubud for a day trip or meet friends for sunset drinks!
4. Your Ebook, First Affiliate Sale in 24 Hours, is one of my favorite courses, as my readers know. How did you come up with the idea?
I knew you could use affiliate links on Pinterest again so I thought I’d give it a shot to see if I’d get any results. Within 24 hours I’d made my first sale, and I continued to make more in the days after from implementing one single strategy. This just blew me away!
I tested the strategy for a while to see if it was viable or just a once off but the sales kept increasing and I knew this was something my audience needed to know! So I created the ebook and now my customers get insane results, even better and quicker than I did!
5. Do you think there are some products that are easier to promote on Pinterest than others?
Yes and no. I think it completely depends on who you’re targeting on Pinterest, what the product is, the attractiveness of the pin and how good the sales copy is. An ebook about Facebook Ads in a Social Media Marketing group board is more likely to sell than a bedside table lamp in a DIY Project Inspiration group board. Relevancy is important.
6. What advice would you give to someone who wants to create passive income through affiliate marketing? (Besides getting your book!)
Well yes, I’d definitely recommend getting my ebook! I would also recommend doing a lot of research on how others do it, investing in some programs and then taking a boat load of action by implementing ALL OF IT. Not every strategy is going to work for you so it’s important to try a lot to figure out what does and then put more effort into those strategies.
I always like to follow the 80/20 rule where 20% of your effort creates 80% of your results. So, for example, you might discover your audience LOVES your resources page and makes the most purchases from your recommendations on that page and not others, I would then stop promoting on other pages that aren’t giving you results and focus on promoting that page more throughout my blog and on social media.
7. What is your favorite thing about blogging at House Of Brazen?
My favorite thing about blogging is interacting with my community after I publish a new post. I always love hearing from my audience and seeing how they can relate to the information shared. It helps me to form and maintain a bond with them as well as understand what they need from me to help them on their journeys.
8. Do you have anything exciting in the pipeline for HOB?
Yes, lots of new things are on the horizon! I’ve just recently hired a VA who is taking over all the day-to-day tasks in running the business so I can free up my time to focus on the bigger projects. But to give you a sneak peek we’ve got new products and programs being launched as well as live workshops and meetups in the works! So watch this space!
9. And finally, what one tip would you give to the beginner blogger who wants to monetize their blog but doesn’t know where to begin?
I always advise my audience to start monetizing from Day One. You can begin monetizing with affiliate products and create a simple sales funnel very early on and this will put you leagues ahead of other new bloggers because you’re already teaching yourself to think about your blog as a business. Most people don’t start monetizing until months later.
A New Zealander turned digital nomad, Elise helps women turn their dreams into reality at her blog http://www.houseofbrazen.com.
She is the author of several successful and courses teaching bloggers how to make money and grow sales.
Check out my other posts about making money blogging!
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