If you are looking to grow your blog traffic quickly and relatively effortlessly, Pinterest Group Boards are an important weapon in your arsenal.
The key to making the most out of group boards and watching your traffic grow is to know how to find, join and make the most out of each board.
This page contains affiliate links meaning I earn a commission if you use those links. I only recommend brands I use and trust.
I first found out about group boards when I listened to a podcast at Side Hustle Nation about blog traffic. It featured Rosemarie Groner whose blog, The Busy Budgeter, was getting over 400,000 page views a month. At the time almost all of this traffic was primarily from Pinterest.
This piqued my interest in group boards and I set out to find out everything I could about how they help bloggers grow their audience quickly.
What is a group board?
Simply put, a group board is just the same as your regular boards on Pinterest with one exception – more than one person can contribute or pin to a group board.
Most group boards have upwards of 100 contributors who all add their pins to the board’s feed throughout the day.
So how does this help my traffic?
First, let’s take look at how your Pinterest home feed works.
Every time you pin something to one of your boards, it is featured on the feeds of your followers. So if you have 100 followers, you have 100 possibilities of someone seeing your pin, repinning it or clicking.
Essentially, with a group board, the board owner is “lending” you, their followers when they let you in the group.
If you pin to a group board with 2000 followers, your pin is put in front of all those people instead of just your own 100 followers. You, therefore, have a much high chance of your pin being seen, pinned or clicked on which results in traffic growth for your blog. Simple!
Group boards are often built around a niche such as fitness, parenting or DIY. This gives you a highly curated, targeted pool of pins to repin from. Repinning is essential to building your traffic in Pinterest and maintaining good standing.
How do I find group boards?
When I first started blogging, I saw a lot of recommendations for a website called Pin Groupie. It’s a comprehensive list of all the group boards and you can filter by repins, by niche and by the number of followers the board has. Repins is the important number to know because that shows you how “successful” the group is.
I’ll be honest, I’ve never used Pin Groupie and probably never will. In my opinion, the best way to find the group boards that are of interest to you is to check out the profile of a blogger you admire in your niche and see what groups they are part of.
If you do want access to comprehensive lists of group boards categorized by niche, I highly recommend checking out Find Your Tribe Online. This is a course by social media expert, Jen Snyder. She gives you access to over 400 group boards, each with over 1000 followers plus over 100 Facebook groups for promoting your content and getting support.
Group boards show a little image of people under the board cover:
Once you have found some group boards that fit your niche, the next step is to join them. This is where it can get tricky.
How do I join group boards?
Click on a group board that you like the look of and you will see some information about the group and, hopefully, instructions on how to request an invite to join.
Group boards are not as easy as “click to join”. Each group owner decides how they want new members to request an invite. The usual ways are by email, a private message through Pinterest or a comment on one of the board owner’s recent pins.
You must also make sure that you are following both the board you wish to join and the owner.
To find the group owner, look at the little circular photos under the board description. The first photo you see is the owner of the board. If you click on the photo, it will take you to their Pinterest profile.
If you find a lot of boards that you want to join are closed to contributors or no longer accepting new members, don’t be disheartened, there are a lot of boards that are looking for new contributors all the time.
What should I write in my request?
Make sure to include:
- Your name and blog URL
- What you blog about in general
- The name of the board you would like to join (some bloggers are owners of more than one group board )
- The email address associated with your Pinterest account
- A link to your Pinterest account
- I like to include a note that I have read and agree to abide by the group rules
- Let them know that you have followed their profile and the board.
Once you have sent your request, wait patiently for an invite in your Pinterest inbox. I’ve received invitations up to a month after requesting to join a group so if you don’t hear back immediately, don’t dismay.
Which group boards should I join?
There are a few factors to consider when choosing group boards to join. Another thing to consider how much experience and content you have on Pinterest.
If you are just starting out, go for the smaller, personal boards first and work your way up to the large, professional, boards such as those run by magazines and media outlets.
Boards that are specific to your niche will have high quality, relevant pins that attract lots of followers. It’s also not a bad idea to join some more general boards too as some of them have a lot of followers and a good repin rate.
You can check the group’s repin rate on Pingroupie or on the Tailwind pin scheduler if you are a subscriber. The higher the repin rate, the better the group is at attracting quality followers and pinners.
Number of Contributors
Group boards with a large number of contributing pinners are generally better for growing your traffic because you will be able to pin your content to the board more frequently without looking spammy.
Often groups have rules such as ” 5 pins per day” so you can repin your own stuff 5 times a day (not necessarily the same pin 5 times). If you have a slow moving or small group board, 5 pins per contributor will clog up the feed quickly and the pinner will appear to hog the whole board.
Ok, I’m in a group board! Now what?
If you are anything like me, the first time you get accepted into a group board feels like a little validation! Someone trusts me enough to share their followers with me!
So, what do you do next?
Well, it’s time to start pinning away. Make sure you pin often and repin even more frequently. I try and repin at least 3 pins from each board a day regardless of how many pins I contribute that day.
Group boards with lots of activity are ranked higher by Pinterest and therefore, put in front of more potential pinners.
Keep an eye on the group rules and make sure you don’t pin more than the allowance each day but by all means, pin up to the maximum each day!
In addition to the number of pins a day rule, make sure to check if your group board has any other rules such as the type of pin allowed (vertical pins only, must have a text overlay, must have a description etc).
You will also want to check if affiliate pins are permitted or if you are allowed to pin content other than your own.
If all this sounds like a lot of work, don’t forget you can sign up for a Pinterest scheduling tool that will do all your pinning for you.
There are two main schedulers, Boardbooster and Tailwind. I have used both and while I find Boardbooster easier to understand, I think Tailwind does give the best results for pinners.
If you would rather not purchase a pin scheduler and would like to manually pin your content to Pinterest, Pinteresting Strategies is an awesome how-to book by a blogger who got her Pinterest referrals to over 100,000 page views in 6 months.
If manually pinning sounds like your kind of thing, this book will help you really grow while making the most of your time on Pinterest. You can read more about the book and the awesome results I have achieved in this post.
Final Thoughts on Pinterest Group Boards
Group boards are the best way to get your content seen by more people and for free! There is no other way to grow your traffic so easily and so quickly.
If you are not already requesting to contribute to group boards, what are you waiting for?
For tips on creating the perfect pin for your group boards, check out my FREE ebook “Pin Perfect”.
And check out my other posts to help grow your blog on Pinterest:
Create the perfect pin in minutes!
How I get over 75,000 page views a month from Pinterest
Learn all the tricks to designing a viral pin for free!