By now everyone knows that Pinterest is King when it comes to getting traffic to your blog, quickly and for free. Pinterest is basically a search engine for blogs that allows you to showcase your best work and put it in front of your target audience easily.
This page contains affiliate links meaning I earn a commission if you use those links. I only recommend brands I use and trust.
That being said, it is not as simple as just adding your blog pictures and expecting the readers to flood to your site. Luckily enough, there are some very easy ways to make your Pinterest profile look professional and enticing to your target reader, follow the tips below and your Pinterest will be on the fast track to success.
Luckily enough, there are some very easy ways to make your Pinterest profile look professional and enticing to your target reader, follow the tips below and your Pinterest will be on the fast track to success.
1. Curate your Pinterest Boards
One of the first ways you can improve your Pinterest profile is to clean up your boards. You really only want to have boards that are relevant to your niche and your target reader. It doesn’t make sense to have a ton of parenting boards and then a random “cat lady” board thrown in. If you do want to keep some boards that do not fit in with your blog topics, make them secret so that only you can see them.
It doesn’t make sense to have a ton of parenting boards and then a random “cat lady” board thrown in. If you do want to keep some boards that do not fit in with your blog topics, make them secret so that only you can see them.
If you do want to keep some boards that do not fit in with your blog topics, make them secret so that only you can see them.
You can also choose nice board covers for your boards. They can be one of your pins or you can create specific covers so that all of your boards look cohesive.
I’m not sure either way is better for traffic so really it is personal preference. If you do want to create your own board covers, the recommended size for the image is 800 x 800.
If you do want to create your own board covers, the recommended size for the image is 800 x 800.
2. Add board descriptions
Good board descriptions will help your board appear in searches on Pinterest. To do this, click on your board and then click on the little pencil at the top left-hand corner. The box you see below will pop up.
You want to fill your description with key search words that people might be typing into Pinterest. Remember these can often be questions such as “how can I make more money?” ” how long should I be breastfeeding for? “.
You also need to choose a category for each board from the drop down. Unfortunately, you will find that not all your topics fit nicely into the categories available so you may have to improvise somewhat as I have done here:
3. Create a blog board
It’s best practice to have a “best of” board right at the top of your Pinterest profile. I find it works well for two reasons a). You can use it as your source board for repinning your content to group boards without having to look everywhere for your pins.
b). It’s a one-stop shop for anyone browsing your profile to see exactly what kind of things you blog about and what your pins are like. It’s normally the main board I look at when I check out other bloggers’ stuff.
Once you have your “best of” board set up (don’t forget a nice board cover!), you can showcase it on your profile so that it looks like this:
4. How to showcase your boards & update your profile description
As you can see in the image above, I have a detailed description of my blog niche in my profile. Again, the key here is to use words that people commonly search for that relate to your blog.
To create both the showcase and update your profile description, click on your picture at the top right-hand corner. Then click on “settings”. Scroll down until you get to this section:
Here you can update your “About you” which is your profile description, change your photo and also use the showcase feature to highlight your “Best of” board. You can showcase up to 5 different boards.
5. Pin descriptions
Once all your boards are nicely organized, it’s time to look at your pin descriptions. When the Pinterest search engine is pulling keywords to return results for a search, there are 3 places that seem to be a factor – the words on your actual pin, your pin image, and the keywords in your pin description.
When you are searching on your home feed on Pinterest, you will see that you can normally only see the first couple of lines of the description. Factor that in when choosing what to write as you want something that entices the reader to click and save your pin.
Although everyone agrees that a keyword -rich description is key for your pins, there are a few schools of thought with on how the description should be written.
Some people recommend writing like a superfan of the pin like this:
Or you can do a more salesy, call to action pitch like this:
You could also just list keywords. You can separate the phrases or words by a comma, dash or line:
The way you write the description will really only affect the pinners who are looking at your content on their feeds.
As long as you have a ton of keywords, it shouldn’t really matter how your description flows. For example, if you have a handprint craft, you might try and use keepsake, DIY, gift, baby memento etc as keywords.
How to find keywords?
The best way to find Pinterest keywords is to think of all the ways you would search for topic yourself and use those words: for example, if you have a baby handprint craft pin, you might try and use keepsake, DIY, gift and baby memento as keywords.
For more information on creating the perfect pin, you can download my free ebook, Pin Perfect.
6. Use Rich Pins
If you want to create a professional looking Pinterest profile, you need to have “rich” pins. Rich pins are the ones you see that have the website in bold black letters under the image. They direct the reader directly to your site. Rich pins are very easy to set up once you know how.
Once you have enabled them, all your new pins will become rich pins. The best tutorial out there for creating rich pins is this one.
Here you can see the pin on the left is not a rich pin, while the pin on the right is and has the blog post title bolded.
7. Make sure your pins are “pinnable”
A “pinnable” pin has clear, readable text, a nice image and is vertical in length. Your pins need to stand out in a crowd of other pins.
Make sure your image pops and makes an impression. You probably want to experiment with a couple of different styles until you find the one that works for you. I think I went through about 5 or 6 different fonts and color schemes until I finally settled on my current one.
You probably want to experiment with a couple of different styles until you find the one that works for you. I think I went through about 5 or 6 different fonts and color schemes until I finally settled on my current one.
Here is an example of a not so great pin – it’s square and the writing doesn’t really stand out from the picture.
And here is an example of a better pin, which is easier to read and longer:
Once you have followed all these steps and have an enviable, professional looking Pinterest profile, it is time to join some Pinterest group boards. For tips on how to find groups and request an invite, see this post.
If you are a mommy blogger you can find some good ones to join here.
For more group boards to join and tons of traffic tips, check out Find Your Tribe Online, an awesome course by Jen Snyder that gives you access to over 407 group boards, Facebook groups, and top bloggers.
Check out these posts on blogging:
Create the perfect pin in minutes!
How I get over 75,000 page views a month from Pinterest
Learn all the tricks to designing a viral pin for free!