If you are looking to grow your blog traffic quickly and relatively effortlessly, Pinterest Group Boards are a must.
Even if you have been using Pinterest for years, if you are new to blogging, you may be wondering how to find group boards on Pinterest and how can they help to grow your blog.
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In this post we will go over some of the basic of group boards and also some more advanced stuff you need to know. You will learn:
- How to find group boards on Pinterest that are worth joining
- Ways to evaluate group boards before you ask to become a collaborator
- Exactly how to join Pinterest group boards – what to include in your request
- How to create a group board on Pinterest
- Why you already know how to pin to a Pinterest group board
Before we get started on learning all about Pinterest group boards, I want to let you know that, it won’t matter how many group boards you are in if you don’t make pins that get noticed. To be successful on Pinterest, you really need to stand out in a crowd.
If you want some help with creating great pins, you can sign up and download my free ebook, Pin Perfect. It is full of lots of tips on getting your pins to go viral.
I first found out about group boards when I listened to a podcast at Side Hustle Nation about blog traffic. It featured Rosemarie Groner whose blog, The Busy Budgeter, was getting over 400,000 page views a month. At the time almost all of this traffic was from Pinterest.
What is a Pinterest group board?
Simply put, a group board is just the same as your regular boards on Pinterest with one exception – more than one person can contribute or pin to a group board.
Most group boards have upwards of 100 contributors (sometimes collaborators) who all add their pins to the board’s feed throughout the day.
How can Pinterest group boards increase my blog traffic?
There are two feeds or home views when you go on Pinterest, the smart feed and the follower feed.
The Pinterest smart feed is the feed you see when you first login to Pinterest. It is made up of different pins using Pinterest’s algorithm of trending pins, your follower’s pins and topics they think you are interested in (based on your recent searches).
The follower feed was brought back in April 2018 after it was taken away in summer 2014. You can find it by clicking on the two little people at the top right of your Pinterest home page.
Every time you pin something to one of your boards, it will eventually show up on the follower feed for all of your followers to see. So if you have 100 followers, you have 100 possibilities of someone seeing your pin, repinning it or clicking through to your blog post.
Pinterest have said that the first 5 pins you add to your own boards after midnight UTC (which is 8pm EST/5pm PST) will be prioritized on the follower feed.
Although the “first five” is really important, I’ve noticed that group board pins are also featured heavily on my follower feed.
Essentially, with a group board, the board owner is “lending” you, their followers when they let you in the group.
If you pin to a group board with 2000 followers, your pin is put in front of all those people instead of just your own 100 followers. You, therefore, have a much high chance of your pin being seen, pinned or clicked on which results in traffic growth for your blog.
Group boards are often built around a niche such as fitness, parenting or DIY. This gives you a highly curated, targeted pool of pins to repin from. There are also a lot of group boards that allow pins of any niche but I find that the more niched a board is, the better it performs for me.
How do I find group boards on Pinterest?
When I first started blogging, I saw a lot of recommendations for a website called Pingroupie. It’s a comprehensive list of all the group boards and you can filter by repins, by niche and by the number of followers the board has. Repins are the important number to know because that shows you how “successful” the group is.
In my opinion, the best way to find the group boards that are of interest to you is to check out the profile of a blogger you admire in your niche and see what groups they are part of.
You can see which boards are group boards as the profile picture of the owner will have more than one person.
Once you have found some group boards that fit your niche, the next step is to join them. This is where it can get tricky.
How do I join Pinterest group boards?
Click on a group board that you like the look of and you will see some information about the group and, hopefully, instructions on how to request an invite to join.
Group boards are not as easy as “click to join”. Each group owner decides how they want new members to request an invite. The usual ways are by email, a private message through Pinterest or a comment on one of the board owner’s recent pins.
You must also make sure that you are following both the board you wish to join and the owner.
To find the group owner, look at the little circular photos under the board description. The first photo you see is the owner of the board. Click on the photo and it will take you to their Pinterest profile.
If you find a lot of boards that you want to join are closed to contributors or no longer accepting new members, don’t be disheartened.
If you are in the parenting niche, check out my list of 8 Pinterest Group Boards For Mom Bloggers.
What should I write in my group board request?
Make sure to include:
- Your name and blog URL
- What your blog niche is
- The name and a link to the board you would like to join (some bloggers are owners of more than one group board )
- The email address associated with your Pinterest account
- A link to your Pinterest account
- I like to include a note that I have read and agree to abide by the group rules
- Let them know that you have followed their profile and the board.
Here is an example of an invite I got for my group board that is really good and makes a great template.
My name’s Sarah, and I run a website called Family, Parenting & babies, where I share saving money, kid and parenting, marriage, family time, and fitness tips and motivation for busy moms.
I’d love to join your Best Mommy Blogs Group Board on Pinterest!
I would be extremely respectful of the rules and try to give as much as I get in every situation. I’d to help you with anything I could in the future.
Here’s the link to my Pinterest account: www.pinterest.com/
And my email address is xxxxxx if you prefer to send invites that way.
Blog URL is www.
I’ve already followed you and your boards.
Thanks so much!
Once you have sent your request, wait patiently for an invite in your Pinterest inbox.
I’ve received invitations up to a month after requesting to join a group so if you don’t hear back immediately, don’t dismay. If you never hear back, it’s always worth asking one more time to see if maybe your email slipped through the cracks.
Which group boards should I join?
In the beginning, you will be grateful just to be accepted to any group board but as time goes on, it is worth getting a bit discerning when choosing which groups to apply to as not all group boards will help your Pinterest profile.
On the board insights tab, you can get a lot of information about a group board as you can see in this screenshot:
Tailwind’s Board Insights Tab
On this tab, you can see a ton of information and can sort by highest to lowest and also see different date ranges. Here is what you can find out:
This is the total number of pins in the group board. You can also see how many pins were added in the last X days. (switch the report to show 7/14/30 days).
Why this is useful: This show you how fast a board is moving. From there you can determine how often you can add new pins to the board without spamming it. You can see Holiday Treats, Food & ideas has only had 5 new pins in the last 30 days so it is a very slow board.
How many followers the board has plus how many it lost or gained in the last 30 days.
Why is this useful: In theory, more followers = more repins. As you will see below, it doesn’t really work like that but it’s still a good factor to look at. Some people suggest only joining group boards with more pinners than you have.
How many repins this board got in the last 30 days.
Why this is useful: Obviously the higher the better but it could be one or two pins driving all the repins to a board.
If you see a busy board with hardly any repins, then it means it does not have good engagement and might not be worth joining.
4. Vitality Score
The total number of pins in the board divided by the total number of repins.
Why this is useful: Virality shows overall board engagement. Note that this number is for the total number of pins/repins. It might not reflect the current situation of the board.
5. Engagement Score
Total Pins divided by total repins divided by followers.
Why this is useful: Boards with thousands of followers are not necessarily “better” than small boards. The engagement score gives you a good idea of how active the followers of a board are. This is a great benchmark to use for evaluating your group boards.
Other things to consider when joining a group board
Boards that are specific to your niche will have high quality, relevant pins that attract lots of followers.
Number of Contributors
Group boards with a large number of contributing pinners allow you to pin frequently without looking spammy.
Group Board Rules
Make sure to read the group rules before joining. Some have a maximum amount of pins per day that you can add. I avoid “no duplicate pins” boards as I repin my content to the same board more than once.
I’ve been accepted to some Pinterest group boards! Now what?
The first time you get accepted into a group board feels like a little validation! Someone trusts me enough to share their followers with me!
How to add your pins to a Pinterest Group Board
It’s time to start pinning away. Adding a pin to a group board is really easy, in fact, it is the same as adding a pin to your own boards.
- Click “Save” on the pin your would like to repin or choose a pin directly from your blog post.
- A list of all your boards will come up. Scroll down until you find the one you wish to pin to
- You can tell which boards are group boards by the little people symbol next to the name.
Tips and tricks for using Pinterest group boards successfully
- Make sure you pin often and repin even more frequently. Engaged boards are good for everyone.
- Check if your group board has any other rules about the pins allowed on the board.
- You will also want to check if affiliate pins are permitted or if you are allowed to pin content other than your own.
- Start to test different things and you will develop a pinning strategy. You can read mine here.
Should I Buy A Pinterest Scheduler?
I have tried both but I find Tailwind easier to use. It is really a matter of personal preference.
If you would rather not purchase a pin scheduler and would like to manually pin your content to Pinterest, Pinteresting Strategies is THE guide you need.
Actually, even if you want to use a scheduler, Pinteresting Strategies is still a must-read. It is full of lots of great information to help you understand Pinterest.
You can read more about the book and the awesome results I have achieved in this post.
How to start a group board on Pinterest
If you would like to create your own Pinterest group board to invite collaborators to pin to. It’s really easy, just create your board like normal or use an already existing board.
Then click on the + sign next to your profile picture.
A box will come up where you can search for a Pinterest user by name. You can also type in an email address. Once your invite has been accepted, the collaborator will see your group board in their board list.
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