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40 Canadian Baby Freebies {2024 Updated List!)

If you are reading this, congratulations are probably in order! Whether you are already a new mom or are still basking in your pregnancy glow, it’s never too early to start signing up for your Canadian baby freebies.

If you are the friend of a soon-to-be mom, read on for a great list to share with the new parents or even send off for the free baby stuff yourself and make up a cool baby shower gift basket.

You might have read some startling statistics about the expense of a new baby a study showed that costs can run as high as $12,000 in the first year!

I don’t think it needs to cost you anywhere near that if you plan to stick to your baby budget and, most importantly, take advantage of all the freebies for expecting moms that you can get your hands on!

free baby stuff for Canadians

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How to Have A Baby on A Budget

50 Newborn Baby Tips and Tricks (From Real Moms!)

Why Do Companies Offer Free Baby Stuff To New Moms?

If you are looking to have your baby on a budget, you want to save as much money as you can, right? 

There are tons of ways to save on baby must-haves and the place to start is with all the new baby freebies Canada has to offer.

You’ll quickly realize that as a new mom, you are in high demand, and I’m not talking about your newborn needing you 24/7.

Companies that sell diapers, formula and other baby items know that if they can win you over and earn your loyalty now, they may have a new potential customer for years to come (especially if you go on to have more than one child). 

To earn this brand loyalty, they offer free baby samples and even goodies like a free diaper bag and free baby bottles to new moms. 

This means there are hundreds of dollars worth of Canadian baby freebies up for grabs for anyone who wants to take advantage.

Make the most of this and take advantage of all the Canadian baby freebies you can.

These include registry completion offers and even free online courses – keep reading for all the details! 

The Best Freebies for New Moms in Canada 2024free baby stuff for Canadians

No Baby Unhugged Program

Diapers are one of the biggest expenses new parents have to deal with.

While it isn’t possible to avoid spending any money on them, it is most definitely possible to save money on diapers for your baby. 

The Huggies No Baby Unhugged program, you will get a free package of newborn Huggies diapers and a small package of baby wipes.

I registered for these way ahead of time and took them to the hospital with me in my hospital bag.

You will likely find that your hospital doesn’t provide diapers and wipes (unlike in the USA) so this little free pack is just perfect!

For more things to add to your hospital bag, make sure to download my free hospital bag checklist.

In addition to the package of free Huggies products, you can also sign up for Huggies rewards.

Just download the app and upload your grocery store receipts to earn points for gift cards and free baby stuff including coupons for diapers. 


free diapers for Canadians

BabiesRUs Baby Registry

This is one of the easiest ways to get lots of free baby samples in one go! Just open up a baby registry with BabiesRUs for tons of swag and goodies.

You can either start your registry online or at your local store to get the following benefits with BabiesRUs. Bonus- join their R Club for extra discounts.

Canadian Parents get the following: 

1) Get a $25 coupon* when you add 25 items and sign-up for emails

2) Enjoy 10% off** your remaining registry items. RClub members save 15% off** remaining items.

3) Get a Baby Swag Bag loaded with trial packs, samples and coupons

Canadian baby freebies


Sobeys Baby Be Healthy

As soon as you get your BFP, make sure to head to your local Sobeys and sign up for their Baby Be Healthy program.

With this program, Sobey’s Pharmacy (found within the Sobey’s grocery stores) will give you a goody bag full of free things for your baby.

Even better. you’ll also get free prenatal vitamins – enough for your pregnancy and your first year postpartum.

Get more details here

where to get free baby stuff in Canada


London Drugs Baby Welcome Package  

Pregnant women in British Columbia and Alberta can sign up for the London Drug’s free welcome kit and get a variety of the best baby freebies out there.

Each starter pack contains different samples such as baby lotion, free products and free coupons for new products.

Sign up for the Welcome Baby package here.

Canadian baby freebies


Freebies For Pregnanct Moms

Don’t wait until your baby is born to get in on the action!

Here are some freebies to take advantage of as soon as you get that BFP!

Free Prenatal Class

Baby Prep Bundle

If you want more tips for prepping for birth and baby, I highly recommend this free baby prep bundle. It was created by a labour and delivery nurse and is packed with tons of tips. 

free baby prep bundle course

You can download the free baby prep bundle here. 


Free Pregnancy Journal

free printable pregnancy journal

Record all your memories for this wonderful time with our free printable pregnancy journal.

Just head to this page for the free pregnancy planner

Free Printable Hospital Bag Checklists

Grab these free printable checklists for you, your partner and your new baby! 

Online Canadian Baby Freebies 

For more free stuff for new moms, Canada- specific websites of big brands are worth checking out as well as online only freebies.

Pampers Rewards 

Sign up for the Pampers newsletter to get exclusive offers plus a $10 coupon to get your started. 

You can redeem codes on diapers and wipes packs for free gift cards, toys, and Shutterfly photo products. 

Make sure to “like” their Facebook page as they sometimes give out free codes.


Baby Box Canada has rebranded as Family One. The free baby box is gone (they offer something similar for a fee) but it’s worth signing up to take advantage of other freebies and offers from their partners.

There is nearly always a freebie to sign up for and this is a great way to make sure you don’t miss out on anything.

MAM Baby Club

Aside from making the best pacifiers money can buy (my daughter wouldn’t take any other ones and I have heard the same from tons of new moms), MAM offers a great club with a free pregnancy calendar and free product testing opportunities.

Cetaphil Parents Club

Cetaphil is a brand of baby body care items and they have a club that you can sign up for online.

You’ll get a $5 coupon for signing up plus other offers and coupons as time goes on. 

Johnson & Johnson Free Starter Pack

The famous skincare company, Johnson & Johnson will send you a starter pack of skincare goodies for your baby.

To apply, simply send an email requesting the starter pack, making sure to include your mailing address.

Aveeno Care Club

Aveeno baby products are some of the most popular with new moms.

Canadian residents can sign up for the Care club and get a $3 coupon for their next purchase of Johnson & Johnson products on Amazon.

Baby Freebies for Canadian parents

Free 1st Birthday Cake

If you live out west and shop at Thrifty Foods, make sure to take advantage of their free birthday cake program!

Order in the bakery in advance and you can get a free 8″ x 12″ first birthday cake in pink, blue, or green.

Free Formula Samples for Canadians

If you decide to formula feed, these freebies could save you a ton of money over your baby’s first year.

Below you will find the sign ups for the big 3 formula companies in Canada.

These 3 programs are worth joining for the free samples they send to Canadian moms, two years in and I am still getting coupons in the mail for snack foods and things like Pediasure.

Nestle Baby And Me

The Nestle Baby program is one of the best Canadian baby freebies out there!

Sign up for the Nestle Baby Club and you will get free baby formula samples (of Good Start formula), a free diaper backpack, diaper pad and other goodies.

Even better, as your child grows, you will get sent coupons for free baby food samples.

Sign up for Nestle Baby

Nestle baby program

Similac Club

Sign up for the Similac Baby Club while you are pregnant and you will get a $10 cheque for Similac Mom drink, a sample pack of infant formula and coupons and then a $5 cheque for Similac formula every few months for your baby’s first year.

Sign up for the Similac Club here

Free infant formula samples

Enfamil Family Beginnings

You have two options when you sign up for Enfamil Family Beginnings – you can either get coupons for free stuff that you redeem in store or they will send you some sample packs.

Bang for your buck and the environment is the coupon option – you will get to redeem them for free full-size products in the store of your choice. 

Sign up for Enfamil Family Beginnings here

Canadian baby free stuff

Free Baby Gear For New Moms

The Mother’s Lounge offers some awesome baby freebies for new moms and babies. Just pay shipping when you use code SEASIDE100 and the items are free!

I have the car seat canopy, the nursing cover, tons of the baby leggings and they are all awesome!

There are even some awesome pregnancy freebies like belly bands (and $50 off a pregnancy pillow which will be a lifesaver if you are struggling to sleep)

The shipping stings a bit because it is in USD but the quality of these items is great and even with the shipping these are quality products that sell for a lot in boutiques at home. They make great baby shower gifts too.

Use coupon code “SEASIDE100” for these baby freebies:

Free Carseat Cover

You can choose from the type that hangs over the handles or the new style that doubles up as a nursing cover or blanket.

free baby stuff for 2020- use code SEASIDE100 for a FREE carseat canopy

Free Baby Sling Carrier

free baby stuff for 2020- use code SEASIDE100 for a FREE baby carrier

2 Free Customized Bodysuits

Create your own design or choose from one of the templates from other customers.There are tons of great ideas, this would make a great baby shower gift or even pregnancy announcement!

free baby stuff for 2020- use code SEASIDE100 for 2 FREE customized bodysuits

A Free Nursing Pillow

free baby stuff for 2020- use code SEASIDE100 for a FREE nursing pillow

Free Nursing Cover

free baby stuff for 2020- use code SEASIDE100 for a FREE nursing cover from Udder Covers

Free Hooded Towel

Canadian baby freebies- FREE baby stuff for 2020- use code SEASIDE100 for a FREE hooded towel.

5 Free Pairs of Baby Leggings

Canadian baby freebies - FREE baby stuff for 2020- use code SEASIDE100 for 5 FREE pairs of baby leg warmers

Free Cute Furry Hat

Canadian baby freebies - FREE baby stuff for 2020- use code SEASIDE100 for a FREE faux fur hat

3 Free Custom Pacifiers

(add baby’s name or a cute slogan)

Canadian baby freebies- FREE baby stuff for 2020- use code SEASIDE100 for 3 FREE custom pacifiers

Free NFL, MLB & NBA Baby Gear

Use the coupon code to get $35 to spend at Choose from bottles, bibs, security bears and more.

Canadian baby freebies- FREE baby stuff for 2020- use code SEASIDE100 for $35 off at

3 Free Pairs of Ruffle Buns

free baby stuff for Canadians for 2020- use code SEASIDE100 for 3 FREE pairs of ruffle bum pants.

2 Free Belly Bands

Canadian baby freebies -free baby stuff for 2020- use code SEASIDE100 for 2 FREE belly bands

10 Free Pairs of Breast Pads

Canadian baby freebies- free baby stuff for 2020- use code SEASIDE100 for 10 FREE pairs of breast pads.

$50 off A Pregnancy Pillow

Canadian baby freebies - FREE baby stuff for 2020- use code SEASIDE100 for 50% off a Pregnancy pillow

5 Free Board Books

Canadian baby freebies -free baby stuff for 2020- use code SEASIDE100 for 5 FREE Baby board books.

2 Free Pairs of Baby Mocs

Canadian baby freebies -FREE baby stuff for 2020- use code SEASIDE100 for 2 FREE pairs of baby shoes

You can use the code “SEASIDE100” on each of these websites – no limit!

Baby Discounts For Expecting Moms – More Baby Registries

Amazon baby registry

Open an online baby registry for free on Amazon and get a 10% completion discount to anything you add to the registry.

What Is A Completion Discount? 

This is when you can personally purchase anything left on your registry after your showers etc and get 10% off! It’s a complete no-brainer and obviously it makes sense to add absolutely everything to your registry that you may want to buy. 

How the Amazon Registry Discount Works

  • You can items from any website to your Amazon registry and get the discount
  • There is a 90 day free return policy on baby items
  • Plus sign up for a free trial of amazon family and get 20% off diapers and other special coupons.

Indigo/Chapters Baby Registry

The existing Indigo registry shut down in 2022 but the website says a new one will be launched in 2023.

The previous gift registry offered a free baby memory book so chances are the new one will have a pretty sweet gift bag too!

SnuggleBugz Baby Registry

Boutique baby store Snugglebugz has a great baby registry with a completion program.

You can also get cash back gift cards depending on how much your friends and family spend on your registry.

Free Baby Stuff By Mail

You can get free baby gear by mail by either emailing companies or filling out forms online.

It’s simple and easy.

I advise you to join these free programs as soon as possible as they do tailor the freebies to the age of your baby. 

Even if you don’t plan on using formula, you can still benefit from these freebies as they include other baby samples like free diaper bags, free change pads and also coupons for free baby food as your baby grows.

RELATED POST: The Ultimate Guide to Baby gear for minimalists

Even More Canadian Baby Freebies

Baby Shows

If you live near a large urban centre, make sure you hit up the baby shows!

Check Groupon or Wagjag to save on the entrance fees or sign up on the show’s website for early VIP deals.

Bear in mind that many of them might not be in person this year but they will likely be held virtually and you can probably still get a bunch of swag if you sigh up. 

I find I always get enough free samples of baby products to make up for the entrance fee and more!

There are also lots of contests to enter at the shows. I even won a $200 car seat at one of the Toronto shows when I was pregnant!

The major baby shows in Canada include:

The Baby Show – Toronto/Mississauga every April & November

Bump, Baby & Toddler Show – Hamilton, ON – Spring & Fall

Baby & Tot Show, Calgary – Spring and early Fall.

Mom, Pop & Tots Fair  – Edmonton, Spring

Parent & Kids Fair – Montreal & Quebec City, Spring

This is not an exhaustive list so it’s worth googling to see what baby fairs are in your area.

I have also found that the smaller fairs sometimes have the best free stuff and samples on offer!

Breastfeeding Freebies For Moms

From a purely cost-saving point of view, breast milk is your best option. It’s free and you don’t need much extra stuff like bottles and sterilizers.

If you want to get a nice nursing cover, you can get a free one at using code SEASIDE100

If you need a breast pump, make sure to check with your insurance before shelling out for one, I got 80% of my wonderful Medela Freestyle Breast Pump covered by providing a doctor’s note. (and yes, you can buy it from Amazon using your 10% baby registry discount.)

If do want to pump or even are considering exclusive pumping, you can get a ton of tips here.

I exclusively pumped for 6 months with my second daughter and it saved me a TON in formula costs. 

Here are some breast pumping tips to maximize your milk supply.

You can also take a free online breastfeeding class to learn how to be successful!

More Baby Advice:

Postpartum Mom Survival Kit

51 Best Pregnancy Movies To Watch When You’re Expecting

50 Newborn Baby Tips and Tricks (From Real Moms!)

baby freebies for Canadians

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Wednesday 2nd of January 2019

Thank you may God bless you

Madeline Reid

Thursday 1st of November 2018

Baby box Canada is now FamilyOne and no longer offers the free baby box but does have other freebies, perks and contests


Monday 5th of November 2018

Hi Madeline, thanks for your comment - I've updated the post and also added in The Baby Box Co which does still offer free baby boxes to select areas in Canada. I know some of my friends got a free baby box from them and were really impressed as the box is actually suitable to use as a bassinet for the first few weeks.


Wednesday 14th of March 2018

pretty sure the BIG doesn't exist anymore


Wednesday 14th of March 2018